# Smirnoff House of Pride

Welcome Home Pop-Up Experience

SMIRNOFF + OFFBRAND

JUNE 2019

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The Project

The Brand Launches New “Welcome Home” Campaign, Supporting Inclusivity and Equality for All

A series of stereotype-smashing rooms while offering international cocktails, all while paying homage to key moments from history.

Design Execution

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"A home is not quite a home without the family we choose and the spaces we forge for ourselves."

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Visual Langauge

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"Welcome Home

Pop-up Experience"

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