Subway Takeover

Bowie Is

SPOTIFY + BROOKLYN MUSEUM

APRIL 2018

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"The city that shaped Bowie, is now showcasing
how Bowie shaped it."

– Variety

The Project

Spotify offered Leisure the opportunity to realize a fully immersive OOH Experience in tandem with the Brooklyn Museum's Bowie Is exhibition, documenting David Bowie's life + career in the NYC neighborhood he called home for many years.


"a deeply researched museum piece in itself"
–Variety

Strategy

Leveraging Spotify's barcode technology, archival photography, as well as the interior architecture of the transit space, users were guided through an audio tour highlighting David Bowie's legendary career through music, photography and a heat map to neighborhood locations he was known to frequent.

Visual Language

A set of five official Bowie MetroCards produced by Spotify, available at the Broadway-Lafayette and Bleeker St. Stations.

Press

Leisure was honored to receive numerous awards including (3) Cannes Lions + a Clio as the production Partner for Spotify on this campaign.